Status: LIVE

HoM: Head of Marketing

"You have a black book containing all customers in the world, sorted by best first. And they all want to talk to us."

• Identify and maintain key target demographics whom our services would be a great fit for.

• Identify target demographics whom our current service palette is not currently addressing, but that we maybe should.

• Project the correct 9Y brand image.

• Track marketing channel effectiveness, all the way through to project conclusion, as well as word of mouth downstream effects.

• Identify and search for new channels.

• Balance marketing spend optimally across our channels.

• Predict channel saturation and other future effects of our key marketing channels.

• Generate leads for the Sales Team (prospective customers).

• Generate leads for the HoPe (prospective employees).

• Track market sentiment towards the 9Y brand.

• Track awareness towards the 9Y brand.

• Approve holiday requests for the Marketing Team.

• Own our SEO efforts. Research keywords. Drive content writing. Track keyword performance meticulously. Identify ideal content strategies.

• Execute marketing events aimed at recruiting.

• Be the ultimate responsible party for our marketing strategy.

• Own the budget for marketing efforts. Report to Management on a monthly basis any spending along with justification.

• Ensure that the marketing team has the best tools available for the job, and that they're well maintained. Get help from the CTO if needed.

• Organise Engineering, Design and co meet-ups at our offices. Meet-ups in this context refer to the wider community.

• Be responsible for content production. Suggest events that we can hold that would produce good content.

• Ensure that all logistics are in place to create content during our events. For example ensure that we have a photographer during our summits. Ensure that we film talks. 

• Ensure that all creatives that go out by the Marketing Team are approved by the HoD.

• Raise awareness about 9Y at local universities such as FER in Zagreb and TU and Technikum in Vienna.