"You have a black book containing all customers in the world, sorted by best first. And they all want to talk to us."
Identify and maintain key target demographics whom our services would be a great fit for.
Identify target demographics whom our current service palette is not currently addressing, but that we maybe should.
Project the correct 9Y brand image.
Track marketing channel effectiveness, all the way through to project conclusion, as well as word of mouth downstream effects.
Identify and search for new channels.
Balance marketing spend optimally across our channels.
Predict channel saturation and other future effects of our key marketing channels.
Generate leads for the Sales Team (prospective customers).
Generate leads for the HoPe (prospective employees).
Track market sentiment towards the 9Y brand.
Track awareness towards the 9Y brand.
Approve holiday requests for the Marketing Team.
Own our SEO efforts. Research keywords. Drive content writing. Track keyword performance meticulously. Identify ideal content strategies.
Execute marketing events aimed at recruiting.
Be the ultimate responsible party for our marketing strategy.
Own the budget for marketing efforts. Report to Management on a monthly basis any spending along with justification.
Ensure that the marketing team has the best tools available for the job, and that they're well maintained. Get help from the CTO if needed.
Organise Engineering, Design and co meet-ups at our offices. Meet-ups in this context refer to the wider community.
Be responsible for content production. Suggest events that we can hold that would produce good content.
Ensure that all logistics are in place to create content during our events. For example ensure that we have a photographer during our summits. Ensure that we film talks.
Ensure that all creatives that go out by the Marketing Team are approved by the HoD.
Raise awareness about 9Y at local universities such as FER in Zagreb and TU and Technikum in Vienna.